About
One founder.
Nine products.
One mission.
I've been building software since 1990 — first in enterprise environments across Canada, then increasingly as a founder building products for communities I care about.
My consulting career took me through some of Canada's most complex technology programmes — supply chain systems at Canadian Tire and Kraft Foods, telecom platforms at Rogers, enterprise integrations at i2 Technologies. I learned what it means to deliver software at scale: how to manage programmes with dozens of workstreams, how to navigate the gap between business and IT, and how to ship when the stakes are high.
Somewhere along the way, I started asking a different question: who is software not being built for?
That question led to FableSoft. Nine products — some shipping, some in progress, some still in planning — all aimed at communities that mainstream tech has overlooked.
The Studio
Why FableSoft?
The name goes back to 2006. I was doing contract software work, needed a company name, and landed on FableSoft — software that tells a story.
For years, FableSoft was a consulting vehicle. Good work, steady clients, complex projects. But I always had side projects running — apps I wanted to exist that didn't.
In 2024, I started taking those side projects seriously. Using AI coding tools to move faster than I ever could solo. Building products I'd actually use. Writing about the experience.
The studio model makes sense for this: one brand, multiple products, one set of values running through all of them. Community-focused. Founder-built. Shipping over perfect.
Timeline
Let's connect.
Follow along on LinkedIn for writing on AI, product, and the studio's progress.
linkedin.com/in/ksyed0 →